Juicy Fruit TikTok

I created a TikTok for Juicy Fruit to bring the brand back into Gen Z's world. The challenge was making people care about something they hadn't thought about in years. I leaned into nostalgia, used a trending concept and audio, and kept it feeling natural — not like an ad. The video hit over one million views in under a month, with comments full of people saying they forgot about Juicy Fruit and now want it again.